Jan 19, 2017 1:05PM

Adidas Recruits Stormzy, Petra Collins, Dev Hynes & More For Cinematic Campaign Video


Adidas Originals got a mad crew together for their latest campaign video — a dramatic and cinematic look at ~kids these days~. The clip stars influential musicians and artists such as Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz, and Lucas Puig doing their thang in various atmospheric settings.

In the glitchy clip, Petra lies in bed taking a selfie before transforming into Botticelli's Venus, Dev dances in front of a million mirrors and Snoop Dogg's head is replaced with that of an actual dog. The mini-doco's dystopic world is complete with bat-brandishing youths and a gang of lads chanting "I did it my way". Feel a weird mixture of motivation and fear below. 
Photo: YouTube

Lucy Jones