Jun 06, 2011 12:00AM

Alexa Styles for Percival

And other go getting slashies making everyone look bad.

Everyone's favourite multi-tasking It Girl, Alexa Chung, has turned her hand to styling for the new Percival lookbook. The fashion icon slash television presenter, model and sometimes designer has now been enlisted by friends Luke Stenzhorn and Christopher Gove the twenty-something co-owners of London based unisex label, Percival to style the lookbook for their Autumn Winter 2011 collection. The result is a hipster's paradise. Brooding girls, bearded guys, rollies and fixie bikes all make an appearance in what is overall quite a charming lookbook. Certainly reminiscent of The Blair Witch Project, the photography by Sam Irons is appropriately mystical and Chung's ensembles certainly covetable, in a characteristically played down sort of way.

Chung's styling debut is just the latest in a long line of slashie style, cross vocational projects. Having designed two collections for Madewell, modelled for the likes of Superga and Pepe Jeans, hosted her own program on MTV, and enjoyed a brief stint as a roving reporter on Gok's Fashion Fix interviewing the likes of Karl Lagerfeld, Jean Paul Gaultier and Christian Lacroix we're just dying to know what else she has up her sleeve.

Alexa isn't the only slashie building an impressive repertoire, though. Of course, there's the term's very epitome: Mr Franco, whose multiple forays into the parallel worlds of film, art and literature are somewhat preternatural. More recently comes the news that Danish model Freja Beha Erichsen is looking to expand her horizons by pursuing her penchant for poetry. As we speak, Alexander Wang also prepares his first ready-to-wear menswear collection and his dive into swimwear, while rumours fly that Kanye West is working on his own fashion range out of Paris. Meanwhile, boundary-pushing British designer, Gareth Pugh, continues to work on his collection for MAC Cosmetics. Known for the innovative, otherworldly make-up looks he sends down the runway, it will be interesting to see how Pugh brings his gothic glamour aesthetic to this upcoming collection for MAC. Good on them all, I say. Now please excuse me while I wallow in self pity.

www.percivalclo.com