Jun 20, 2011 12:00AM

Bally x Olaf Bruening

Painted models and masking tape accessories.

Fashion and art have been bedfellows since way back. So it shouldn't come as a surprise that Bally has aligned itself with Art Basel, especially since they share a Swiss heritage. In their first collaboration, the luxury brand, together with Swiss artist Philippe Decrauzat, released a capsule collection consisting of geometrically patterned T-shirts, scarves and shoes. The latest Bally Love-in sees brand-new creative directors (and Aquascutum alums) Michael Herz and Graeme Fidler team up with multi-media artist Olaf Bruening.

Among Bruening's influences are bands like Talking Heads and the Eurythmics, photographers like Henri Cartier-Bresson and Robert Frank, and godfather of kitsch, Jeff Koons. Renown for incorporating pop culture references into playful, often nonsensical works, Bruening has been described by New York Times critic Roberta Smith as the "joking sculptor". It's a pretty apt description, given Bruening's website. It's worth checking out - but brace yourself for slightly NSFW drawings, and a multitude of links showing random things like the location of his studio via Google maps and "Scroll Downs" which reveal nothing but a picture of a man holding a bottle of Orangina.

For his collaboration with Bally, Breuning took inspiration from vintage Bally posters, which reminded him of his own 2010 project, Marilyns. Breuning covered five models in white paint and kitted them out with primary-coloured accessories made from masking tape. The models were then placed side-by-side and photographed in his studio in front of a black background. The piece will be presented during Art 42 Basel. A capsule collection is also promised.

www.bally.com