Jan 31, 2014 11:44AM

Barneys Casts Transgender Models For Spring 14

What racial profiling?

US-based retailer previously accused of racial profiling, Barneys, has just released its Spring 2014 campaign and it's a classic black and white affair called 'Brother, Sisters, Sons & Daughters.' Shot by photographer Bruce Weber, the campaign also casts 17 transgender models as its stars. 

 
The leading department store's ad campaign guy, Dennie Freeman came up with the idea, saying his goal was to create awareness of the oft-marginalised trans* community, telling the New York Times, "I was exquisitely aware that in the last decade, the L.G.B. communities have made extraordinary advances, and the transgender community has not shared in that progress."
 
 
While androgyny has been a big part of fashion since forever (holla, Andrej Pejic, Boy Child, Jenny Shimizu et al) there's never been a campaign as deliberately trans-focussed as this one before. 
 
 
The models range in age, backgrounds and genders and include Ines Rau, Edie Charles and Ashley de la Cruz all wearing high end Barneys labels. The campaign is also an intensely emotional one, with models each being interviewed by contributing editor to Vanity Fair, Patricia Bosworth, telling their intimate life stories. There's also a series of videos accompanying the campaign, the first of which can be seen right here:
 

 

Photos: Bruce Weber