May 22, 2017 3:35PM

Emma Mulholland Launches Hot New 'Holiday' Label And Zine

Take me away.
Emma Mulholland, aka Australia's queen of sunny holiday fashions, has just made the excellent decision to venture into a new line. It's called Holiday and its focus is cute and fun slogan tees, a little bit of denim, and trousers that let everyone know that you're having more fun than them. Onya Em!
For the launch of Holiday, Emma produced a zine with a bunch of smart photographers, stylists and models (check some pics from it above!), and threw a party about it during MBFWA. To celebrate all of that, we asked Emma to answer a few pressing questions:
If it was a colour: Yellow 
If it was a mood: Happy
If it was an animal: Turtle
If it was a language: Spanish
If it was a place: Kokomo
If it was a time: 1979
If it was a song: Club Tropicana by Wham 
If it was a season: Summer
If it was a food: Double Double from In-N-Out 
If it was a famous person: River Phoenix 
If it was a YouTube video: 
If it was a smell: The Beach by Calvin Klein 
If it was a texture: Grass
If it was a quote: "It's 5 o'clock somewhere..."
If it was a film: Fast Times at Ridgemont High
Photos: Courtesy

Hayley Morgan