Feb 15, 2016 12:54PM

Exclusive: Lonely's Lush 2016 Swim Campaign Starring Arvida Byström & Paloma Elsesser

Pool girls.

Lonely continue to be legends with a new swim campaign that'll make you want to summer forever. The images follow on from the label's recently released lingerie campaign, with main girls Arvida Byström and Paloma Elsesser doing their thing by the pool.

Mayan Toledano and Zara Mirkin's dreamy photos send some strong body-positive vibes, featuring lush armpit hair and skin ~flaws~ that are real and chill. The 'Jessie' collection is full of strong reds and super femme criss-cross details that will be available in an extended size range, as part of the label's push to promote diversity IRLWe're all about these people, places and things. 

The collection will be available in store and online this February.

Photography: Mayan Toledano & Zara Mirkin

Lucy Jones