Gosha Rubchinskiy Rates Russian History & Football Culture At Adidas Show
Straight outta Kaliningrad.
Gosha Rubchinskiy may be the international poster boy for fuccboi fashion but that doesn't mean his collections don't have serious substance. The designer debuted his AW17 collection in Kaliningrad overnight, a formerly-German Russian province between Poland and Lithuania. This location was intended to represent the union of German sportswear heroes adidas and Gosha's label.
The boys were your typical crew of young lads, who marched out onto the runway as voiceovers of their hopes and dreams filled the room. The collection itself fused utility with classic footy styles — three-stripe parkas were worn over suits, boxy military button-downs were tucked into matching pants and fastened with skater belts, and graphic sweaters brought the youth culture feels. The overall vibe was both on point and political, with Gosha's staunch boys looking ready for a revolution.