Dec 08, 2016 4:02PM

Introducing Our VAMFF Premium Runway 7 Line-Up


We're heading back to Virgin Australia Melbourne Fashion Festival this year to bring five of our fave designers to the runway. Come March we'll be presenting the second instalment of Premium Runway 7 — your go-to showcase of the coolest fashions coming out of Australia and New Zealand at the mo. Melbourne's steeziest month will also feature a tonne of fashion, art and design events taking place all around the city. Before you rush off to suss them all out, get to know the designers who'll be gracing our runway this year.


Melbourne's very own Pageant will return to our runway this year with more ice cool designs. With a special skill for balancing wearability and wavvy lines, design duo Amanda Cumming and Kate Reynolds have been pumping out fresh looks year after year, and they ain't gonna stop anytime soon!



Elizabeth Eugénie Wilson has been doing some very good things under her eponymous label Eugénie for the past few years. Most recently she showed a retro-fab collection at NZFW that made us want all of the textures. Can't wait to see what she brings to Melbs. 




GARBAGEtv ss17 coming soon #garbagetv

A photo posted by GARBAGETV (@garbagetv_) on

Garbage TV is the brand baby of Kiel Rogers and Rhys Scott whose shared experience includes gigs at Comme des Garçons and P.A.M. and skills in 3D animation and CGI art. The label is all about transporting those underground dance vibes into your wardrobe, so you can expect lit things. 




WH SS17 in stores now!

A photo posted by WYNN HAMLYN (@wynnhamlyn) on

Wynn Hamlyn is also making the trip over from NZ for our VAMFF show and he's bringing all the swish understated threads with him. The casual guy is a legend when it comes to a fitted dress and a slouchy jean. Expecting big things, bb. 




Spring/Summer '10,000 Smokes' | Coming soon!

A photo posted by K L O K E (@kloke) on

Local legends Kloke make sweet staples for girls and guys. Their androgynous line is full of fully perfect jackets, shorts and shirts that you need in your life. Trust. 


Head here to cop the full VAMFF line-up and assure that you make the most of Melbourne's most fashion month. 

Lead image: Süleyman Karaaslan @ VAMFF Premium Runway 7, 2016
Inline images: Instagram

Lucy Jones