Apr 01, 2014 6:21PM

Kelly Slater Signs With Fashion Group Behind Gucci, Balenciaga


Surfing GOAT Kelly Slater just dropped news of his split with Quiksilver - his sponsor of more than two decades - with the announcement he has inked a fresh deal with fashion overlord The Kering Group which counts Gucci, Saint Laurent and Christopher Kane among its stable of luxury influencers. That, or he's pulling the most victimless April Fool's prank of all time and therefore the lamest.

In a verbose Facebook message, the 11 times World Champ wrote:

"As I contemplate the amazing opportunities I've had in life and the amount of good fortune I've encountered along the way, I'm excited to announce today that I'm embarking on a new journey. For years I've dreamt of developing a brand that combines my love of clean living, responsibility and style. The inspiration for this brand comes from the people and cultures I encounter in my constant global travels and this is my opportunity to build something the way I have always wanted to.

So I am excited to tell you that I've chosen The Kering Group as a partner. They share my values and have the ability to support me in all of my endeavors. I look forward to exploring all of the new opportunities this partnership will provide, but this hasn't happened by chance, nor has it happened without an incredible amount of work by a few key individuals. As I embark on this new journey, I am sticking to my gut instincts and the belief that your dreams can become reality with the right intentions. I look forward to sharing more about it soon…"

Tomorrow Slater hits the dazzling shark-infested waters of Western Australia for the first round of the Margaret River Pro before further embarking on his fledgling fashion career. Don't scoff. Surf culture regularly informs runway trends, including the still-ubiquitous use of neoprene (wetsuit material) and the overarching design sensibility of Oyster favourite, Emma Mulholland.


Photo: @kellyslater