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Feb 23, 2017 9:12PM

Levi's Pride Collection Is Here To Fight Stigma

Educate.
It's the fourth time denim pros Levi's have worked on a limited pride collection, in collaboration with the Harvey Milk Foundation, and this time they're getting real serious.
 
Their drive this year is to fight stigma. Since social rejection of HIV/AIDS, and the LGBTQ community in the 80s, Levi's have been trying to educate and protect their fam. They've donated more than $70mil in grants to HIV/AIDS organisations, and produced these HMF collaborations that deliver their message loud and clear.
 
Tees feature bold lettering "Fight Stigma" and denim is scrawled with "Silence = Death". The Levi's logo is backed by a rainbow and appears on caps, tees and bandanas. A portion of the proceeds go to the Harvey Milk Foundation and Stonewall Community Foundation.
 
Photos: Courtesy

Hayley Morgan