Enter Fullscreen
Feb 11, 2016 1:01PM

Lonely Drops SS16 Campaign For The Ladies

Starring Arvida Byström and Paloma Elsesser.

NZ label Lonely is known for consistently producing collections that you'll love yourself sick in. Their cute 'n' comfy lingerie forgoes weird body enhancing features — that we've had to navigate ever since we graduated from Bonds crop tops — in favour of sweet design details. The pretty girly results cater to all body types, and will make you want to chill at home in your underwear forever.

The label's SS16 campaign highlights all of the above with help from body positive angels Arvida Byström and Paloma Elsesser. The hazy, female gaze-y images, shot by cool chicks Mayan Toledano and Zara Mirkin, are a tribute to lovin' the skin you're in.

Shop the swish full collection here

Photography: Mayan Toledano & Zara Mirkin

Lucy Jones