Nov 18, 2010 12:00AM

Mathematical Mode

Tru$t Fun designer Annie Wright-Zawada chats about their new bag range.


If Year Ten maths taught us anything, it's that fashion and numbers do not keep good company. Let's face it, pages of complicated algebra hardly inspire the gentle fluidity of a beautifully draped dress. Home-grown label Tru$t Fun, however, have discovered that marrying these two wild opposites makes for some seriously dreamy accessories.

The team behind Tru$t Fun, fashion designer Annie Wright-Zawada and art directors Jonathan Zawada and Shane Sakkeus, input a blinding array of numbers and equations into a computer to produce one-off fractals - brilliantly vivid geometric patterns in an infinite array of colour and form. These fractals are then printed onto silk to create super psychedelic scarves for the digital age.

This season, Tru$t Fun have brought their unique brand of mathematical mode to a small collection of bags. Oyster caught up with designer Annie Wright-Zawada to find out about the new styles.


Ariane Halls: Tell us about your new collection?
Annie Wright-Zawada: Well, we have two new bags. We have the Islander Sack. The print 8 islands which are made from fractals. The islands have eyes on them, so they're like Rock Men islands slash fractals, just to complicate things! They are draped silk and are all one-offs and you get a little islander man printed on your bag. The other bags are called Money Bags, and they are essentially just a canvas shell wrapped up in a silk scarf which is printed with a fractal. They are all one-offs as well, and you can take the scarf off them and use it as a scarf or buy two scarves and interchange your bag.

What is the concept behind your collections?
It's totally random, basically. If we are given any form of rejection, like if a shop doesn't want to buy our bags, then we'll just hide for a year.

How does your production process work?
We create all of the prints, all of the fractals, so each different print is totally unique. That takes quite a long time. This time we've had them all printed in India, and then they get sent back to us. Now currently I'm on a sewing machine, sewing canvas bags and then we wrap the scarves around the bags and then that's done! So they're all handmade.


How is each member of Tru$t Fun involved in the process?
Shane and Jonathan came up with the whole concept of Tru$t Fun, then they developed the original prints and I guess I kind of see it all through and get shit done and make it happen.

What's it like working with your partner on a creative project?
It's great. It makes life a lot easier to work with someone that you can vent any problems to and who is actually involved, so he understands. It's like when two celebrities are together and understand what each other is going through. Not that my life is stressful like a celebrity, but I just mean that he knows what I'm doing, I know what he's doing, we can work everything out together, so it makes it quite a harmonious working environment.

What's next for Tru$t Fun?
I think the bags have proved to be really popular. People really like them because we make such small numbers, so we'll definitely do a few more rounds of handbags, maybe some new styles, some different prints on scarves.

Proving she is just as deft with baking as she is with bags, Annie shares her original recipes on her website, Tubarosa. Here is her recipe for delicious blood orange and pomegranate cakes!


125g unsalted butter, softened

125g caster sugar

2 eggs

125g self raising flour

3 tablespoons blood orange juice

1-2 tablespoons milk

  1. Preheat the oven to 200 degrees Celcius.
  2. Place all of the ingredients except the juice and milk into a food processor and mix until smooth (see below for the 'by hand' version).
  3. Pulse while adding the juice down the funnel of the mixer and then finish with a tablespoon or so of milk to bring the mixture altogether until smooth and soft and of a dropping consistency.Spoon a tablespoon of mixture into 18 paper cases placed in muffin tins. It will look as if you are never going to make it, but scrape every last little drop and don't eat too much mixture!!
  4. Bake in the oven for 10-15 minutes, checking the cakes at 10 mins. They should be golden and springy to the touch when cooked.
  5. While the cakes are cooling on a wire rack, you can make the icing.


1 pomegranate

1 cup pure icing sugar, sifted

20g or 1 tablespoon very soft butter

1-2 teaspoons lemon juice

  1. Carefully scrape the pomegranate seeds into a bowl, retaining as much juice as possible, drain the juice and keep the seeds aside for decoration.
  2. Place the icing sugar, butter and lemon juice in a food processor and blitz while pouring the pomegranate juice down the funnel, stopping to scrape down the sides of the bowl and finishing when the icing is stained extremely pink! If the icing is too pink for your liking you can always add more icing sugar and lemon juice as the lemon juice will act as a bleaching agent.
  3. Pour the icing over the cooled cakes and smooth with the back of a spoon, being careful to not over handle the icing as it will dull the shine. Dot the cakes with little handfuls of pomegranate seeds.


Interview: Ariane Halls

Words: Lillian McKnight

Photography: Tru$t Fun

Illustration: Annie Wright-Zawada