Dec 17, 2010 12:00AM

Merry Christmas from Burberry

Fill an inbox with Christmas cheer thanks to Burberry.

If you haven't sent out Christmas cards yet, you're running out of time. There are only eight days left to the big day! You should probably start scrawling those ubiquitous Season's Greetings messages, licking express post envelopes and getting your disorganised self down to the post office - pronto.

Or, alternatively, you could send your Christmas cheer using the ingenious Burberry Christmas e-card. It 8 Johnny Borrell from Razorlight, decked out in designer threads, performing 'Can't Complain About Christmas'. You can even write a personalised message, which appears in snow at the end.

Campaigns like this are the reason why Burberry is the luxury brand to contend with when it comes to the digital realm. Case in point is the official recognition the brand recently received when it was awarded the Digital Innovation Award at the 2010 British Fashion Awards.

As well as being a sharp-looking bunch, Burberry are tech-savvy. Christmas e-cards aside, they've streamed their runway shows live, digitally enhanced their retail environments and launched clever websites like the much lauded Art Of The Trench.