May 25, 2014 6:10PM
Mood Boards: Lonely 'Seon' AW14
Continuing their commitment to making some of the prettiest underwear ever, New Zealand's Lonely have just released their AW14 collection, the lookbook imagery for which is really pretty. Designer Helene Morris gave us a run down on the inspiration behind the line's dusty rose, deep ink, teal and mulberry-coloured pieces in all their chantilly-like and spider-webby glory.
Jerico Mandybur: What is this collection about and what are its inspirations?
Lonely: As always we're inspired by women — our muses, our Lonely Girls, our customers. With the 'Seon' collection we have pushed things technically, with more supportive pieces and lingerie that fits a wider range of sizes.
Can you talk about the design process that you undertook for the range?
Laces and trims are generally the starting point for our design, it's important that our fabrics are always beautiful, high quality and unique. We recently went on a sourcing trip to Paris and are so excited to use more European lace. We're now working with specialty factories in places like Switzerland, Germany and Austria.
What can you tell us about your mood board?
Our inspirations are diverse but at their core all represent and evoke the Lonely spirit. Egon Sciele's sketches, Camille Vivier's photography, 1960s Pirelli calendars, 90s babes like Kate, Winona & Liv. There are always vintage references for Lonely, but translated to the lingerie in a modern way.
If this mood board was a song?
The Smashing Pumpkins — 'Oceania'