May 21, 2010 12:00AM

Not Just a Label

London online store Not Just a Label provides a platform for graduates and avant-garde fashion designers to showcase their collections. Some of these designers show amazing potential, and others like Rad Hourani (whose collection is pictured above) are more established.

Each month the website's retail area 'THE SHOP' is creatively directed by a different industry figure. Already, Diane Pernet, Lady Gaga and Amanda Lepore have contributed to the site, while model Lara Stone and singer Beth Ditto are next in line.

Click to see larger images!

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