Jan 20, 2016 5:28PM

Raf Simons Drops Deep/Dope SS16 Campaign


Your favourite rapper's favourite designer just released an arty SS16 campaign that's making us think deep thoughts — mostly, "What's it all about?" There are wrapped up faces, soft hugs and park benches in the bush in the feel-filled campaign shot by Willy Vanderperre.

These cold but comfy images take us to a kinda Nordic dystopia full of slick eyelet-punched coats, patterned sweater vests and plaid scarves. But the main takeaway here is that, post-Dior, your boy Raf is still keeping things ice cool.

Photos: Courtesy

Lucy Jones