Dec 19, 2016 3:39PM

Selena Gomez Confirmed As New Face Of Coach


Selena Gomez will soon be lending her angel features and design smarts to classic American label Coach. The partnership which was initially reported by Page Six has been confirmed by Selena in a sweet Instagram post. "Being able to create is my favourite thing in the whole world. I'm so excited to be a part of the vision and family @coach AND I get the honour to design with @stuartvevers," Selena wrote alongside a photo of her blowing an air-kiss at a wallet. MFEO.

Selena will front the label's campaigns, collaborate with the Coach Foundation on their work with Step Up (an organisation that helps girls in underprivileged communities), and co-design new pieces with Coach's creative director Stuart Vevers.

"I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers," Selena said in a press release. "I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation's support of Step Up. On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me."

Get a lil' preview of what she's got in store below.


Welcome to the Coach family! @SelenaGomez #SelenaGomez

A photo posted by Coach (@coach) on


Photos: @coach, @selenagomez

Lucy Jones