'Stranger Things' Font Designer Pretty Much Invented Typography
Feeling some type of way.
Like all excellent television shows, the Stranger Things theme has the ability to encapsulate the entire vibe of the series in under a minute. But, beyond that, the title font and dat soundtrack manage to reference cult 70s and 80s kids movies, Stephen King novels, and shows like the X-Files and Twin Peaks, all at once. True masterpiece.
The Telegraph interviewed the guy responsible for that perf Stranger Things font and the nerd inside us is dying at the results. In the extensive feature we learn, among other things, that Ed Benguiat pretty much invented typography. But first up, what did he think of the Stranger Things credits?
"It merges, it moves in and out, it's very good. It's rather pleasing and comfortable too. And yet exciting at the same time. It's rather appropriate, if I might say. It lends itself to the feeling of the titles, it has a look. It's like food — it's hard to describe what something tastes like, or identify a good smell," said Ed. Actually so accurate.
The font, ITC Benguiat, takes its name from Ed who explained that he only ever wanted it to be "pretty and legible". Def succeeded on both counts. Prior to Stranger Things, the font featured on the majority of Stephen King's novels and the album cover of The Smiths' Strangeways, Here We Come. #Casual. It's also Ed's fave typeface out of all 600 that he's designed over his lifetime.
"[Typefaces] are like your children. You have one child and you say, 'that's my favourite', but you don't let anybody know it. You have to keep it to yourself," he confessed.
Ed was one of the founders of the International Typeface Corporation that was established in 1970 and designed the first ever digital fonts. He also designed the Playboy, New York Times, Ford and Esquire logos, and the Twin Peaks title text. Talk about a resumé.
"They're my keepsakes in my mind so when I walk down the street I can say, 'Hey, I did that.' You know. I'm very proud of it. When I see the New York Times on a building on a wall, I can look up and say, 'That's my logo.' So that's my contribution to society," Ed said of his legacy.
Check out some of his truly iconic work below and head here to read the full feature.
Photos: Tumblr, The Telegraph