Feb 07, 2017 9:52PM

Style Bible FRUiTS Stops Printing Because No More Cool Kids

If you once dreamed of wearing flatform sneakers, three jackets at once and surviving only on bubble tea, you probably held FRUiTs close to your heart-shaped handbag — which was obviously adorned with 17 fluffy keyrings. 
Some sad news comes for you, as after 20 years the cult mag has decided to stop publishing. Founder, Shoichi Aoki, has given his reasons: "There are no more fashionable kids to photograph." (⌣_⌣”)

トップスすごい!! ありがとうございました! HUNTER ketsumo #FRUiTSmag #フルーツ #shinjuku

A photo posted by FRUiTS(フルーツ) (@fruitsmag) on


#FRUiTSmag #フルーツ #harajuku HUNTER:aoki

A photo posted by FRUiTS(フルーツ) (@fruitsmag) on

Though the last physical pages of FRUiTS slid off the printer in December, Shoichi has before expressed some interest in the digital world. "There is potential to create a different, equally special thing online," he said. "I'd like to donate the entire archive to fashion institutes or groups around the world for preservation and use. I think I might be the only person who has an archive of 80s London and Paris along with 90s Harajuku, so it's my duty to make it public." Damn right it is.

@_nonkidz_ HUNTER: fujita #FRUiTSmag #フルーツ #harajuku

A video posted by FRUiTS(フルーツ) (@fruitsmag) on

Photos: @fruitsmag

Hayley Morgan