Hermès announced Martin Margiela
as the new creative director in 1997. Pretty bold considering Margiela
had been working hard at anonymity and heavy handed deconstruction since the late 80s. The appointment was a shock, but super exciting.
Antwerp's MoMu fashion museum
opens an exhibition this week, dedicated to Margiela's work at the iconic house. The museum's director Kaat Debo reflects on
the reaction of Margiela's position at Hermès: "They were having fantasies of Martin cutting the Kelly in two."
Margiela's debut for the house, in reality, has only been softly touched by the avant-garde. Instead, he created looks of timeless luxury where comfort and freedom were paramount.
In conjunction with MoMu's exhibit, an authorised book detailing Margiela's Hermès work from 1997-2003 has been published. It features heaps of rare content: never before published photographs, drawing and testimonies.
Sift through the gallery above, and order a copy over here